Every commercial website aimed at Germany needs an Impressum — a legal notice that tells visitors who is behind it. This free generator guides you in English and produces the German text the law expects. Save it with a free account and manage it across multiple domains.
For your understanding only. Publish the German version above on your website — you may add this translation alongside it, but not instead of it.
The Impressum (German for “legal notice” or “imprint”) is a page that identifies who is responsible for a website. Under § 5 of the German Digital Services Act (Digitale-Dienste-Gesetz, DDG — the successor to § 5 TMG since May 2024), anyone offering commercial online services must make this information easy to find, directly accessible and permanently available.
Why is the result in German? If your website targets people in Germany, your Impressum should be in German — that is what German courts, authorities and competitors expect. So this tool works the way you need it to: the guidance is in English, the generated legal text is in German. If you want to understand every line, open the English courtesy translation below the result.
Yes, if they address the German market. The obligation doesn’t depend on where your company is registered but on whom your website is aimed at. A US LLC, a UK Ltd or an Austrian GmbH selling to German customers — through an online shop, a German-language website or German-targeted advertising — should publish a German Impressum. Missing or incomplete notices are a favourite target for cease-and-desist letters (“Abmahnungen”) from competitors and can also lead to fines.
As a rule, the following details are required:
The requirement isn’t limited to companies. Private blogs, club websites and social media profiles with a commercial angle — for example through ads, affiliate links or donation requests — are usually covered as well. Purely private, non-commercial sites are generally exempt, but if in doubt, publishing an Impressum is the safer choice.
If you run a website as a private individual, you have to publish your own name and home address — and you are personally and fully liable for the content and business of the site. A company, such as a Series LLC, separates your personal assets from your business risk and lets you list a business address instead of your home. For an overview of German limited companies such as the GmbH and UG, see our guide to the GmbH and UG.
Anyone who runs a commercial website, blog or online shop aimed at people in Germany — including companies based outside Germany. Many private blogs count as commercial as soon as they carry ads, affiliate links or donation requests.
We don’t recommend it. If your website targets German users, the legal notice should be in German. You’re welcome to add an English version alongside it — that’s what the courtesy translation is for — but keep the German one as the authoritative text.
Yes. Creating the Impressum text is completely free. With a free account you can also save it and manage it across several domains.
No. The generator runs entirely in your browser — nothing you type is sent to or stored on a server unless you choose to save it to your account.
It gives you a solid basis for the most common cases, but it doesn’t replace individual legal advice. For special situations — regulated professions, foreign companies with German branches, or websites with journalistic or editorial content — we recommend having a lawyer review your notice.